Emotive Branded Films - The Power of Emotive Storytelling
COMMERCIAL VIDEO PRODUCTION & BRAND STORYTELLING
BRANDED FILMS - WHAT ARE THEY, HOW ARE THEY MADE, AND WHAT COULD THEY DO FOR YOUR BRAND?
Brand films are typically created to showcase a business or organisation’s vision, mission, or backstory. They take many forms, however they are often communicated in either a documentary style, or as a narrative film (short story).
Very often, the film will employ the use of emotion to make the story or message more powerful, and more memorable. They may also take a cinematic approach, to make the commercial look and feel more like a short movie or film, increasing effectiveness.
The goal of a brand film or commercial is to build awareness around the company, to intrigue, to attract the target audience, and to create brand identity.
Generally speaking, they say something more about the business or organisation than simply saying; look, here’s what we do, or here’s what we sell.
At Rowe Films, we like to call this ‘brand storytelling’ and we like to think of it as somewhat of a speciality of ours.
Every business or organisation has some kind of story to tell, or a message to communicate. There may be an interesting story about how, or why, it all started. There may be a wider mission, such as contributing something of value to the wider community.
Whatever the case may be, using a commercial film to communicate the message can be a highly effective way to raise awareness of the brand.
Emotive commercials are effective in promoting a brand or organisation by tapping into the emotional aspects of human psychology. As an example, we can all remember that emotional TV advert that moved us in some way, right? If you remember the ad, then you are quite likely to remember the brand too. That’s the power of it.
Here are some key factors contributing to the effectiveness of an emotive Brand Film:
Emotional Connection: Emotive commercials aim to connect with viewers on an emotional level. By eliciting emotions such as joy, nostalgia, empathy, or even sadness, they create a memorable experience for the audience. This emotional connection can lead to a stronger bond between the audience and the brand, making consumers more likely to remember and choose that brand over others.
Memorability: Emotions are linked to memory. Commercials that evoke strong emotions are more likely to be remembered by viewers. When people recall an emotional commercial, they are also more likely to recall the associated brand or product. This memorability enhances the effectiveness of the advertising campaign.
Brand Recall: Emotive commercials often focus on storytelling and character development, creating a narrative that consumers can relate to. This storytelling approach helps embed the brand in the minds of consumers. When individuals connect with the characters or story in an ad, they are more likely to remember the brand and its message.
Differentiation: Emotions can set a brand apart from its competitors. If a commercial successfully evokes a specific emotion associated with the brand, it helps differentiate the product or service in a crowded market. Consumers may develop a preference for the brand that resonates with them emotionally.
Influence on Decision-Making: Emotional responses can influence consumer decision-making. When people feel positive emotions associated with a brand, they are more likely to develop a favorable attitude toward the product and make purchase decisions based on those emotions. Emotive commercials aim to influence these emotional responses in order to drive consumer behavior.
Social Sharing: Emotional content is far more likely to be shared on social media platforms. Viewers who resonate with an emotive commercial may share it with their friends and followers, extending the reach of the advertising campaign in an extremely organic way. This viral effect can significantly amplify the impact of the commercial and increase brand visibility.
Long-Term Brand Loyalty: Building an emotional connection with consumers can lead to long-term brand loyalty. When individuals feel a strong emotional tie to a brand, they are more likely to become repeat customers and advocates, promoting the brand through word of mouth.
In summary, emotive commercials are effective because they leverage the power of emotions to create a lasting impact on consumers. By forging a connection that goes beyond product features or a businesses’ direct service, these commercials engage viewers on a personal level, influencing their perceptions, preferences, and behaviours.
Here at Rowe Films, we specialise in this kind of emotive commercial video production and filmmaking. We have a real passion for telling stories, and creating emotive productions that connect with the viewer on a deeper level.
Do you have an emotive or interesting story to tell? If you think your brand, business or organisation could utilise a branded film or commercial, get in touch with us today to see what we could do for you. We are experts at taking a story, and coming up with creative ways to communicate it in the form of documentary or narrative, story driven films.