Specialist Video Production Consultation Services
VIDEO PRODUCTION CONSULTATION SERVICES
COULD YOUR BUSINESS OR ORGANISATION BENEFIT FROM OUTSIDE ASSISTANCE FROM AN EXPERIENCED VIDEO PROFESSIONAL?
There is absolutely a place for outsourcing video production to a company or agency that specialises in it. Just like any profession, the video production world has its specialists, and there’s a time and a place for hiring a professional video producer to create high quality content for you.
A specialist video production agency or company such as Rowe Films will have the artistic talent, theoretical knowledge, technical expertise, practical experience, and the equipment necessary to deliver content at a level that is usually somewhat out of reach to those that aren’t engaged in the craft on a day to day basis.
Further to that, professional video production is a rapidly changing form of art, and it can almost be a full time job in its own right just keeping up with changing trends and techniques, as well as developments in video production technology equipment.
However, with the digital revolution has indeed come a need for regular content creation, and video as a medium should be at the heart of any digital marketing strategy today. Therefore, it is very much a growing trend for businesses and their marketing teams to carry out day-to-day content creation and basic video marketing, in-house.
A video posted on your website or social media pages is very much the digital equivalent of your shop window. It needs to catch the eye of passers by, engage your target audience, and be consistent with your brand image. Image is so often everything, especially in the age of social media and endlessly scrolling thumbs.
Any video posted under your brand name therefore needs to tick certain boxes and there are many aspects that go into producing a quality video. There’s not necessarily a right or wrong way, but it needs to get the basics right; Camera operation, lighting, editing, sound, editing, to name just a few. Any video needs to cover the basics, and do them well, if it is to achieve its purpose. If it fails in any one of these areas, it can have an impact on overall engagement.
A well produced video on the other hand, absolutely stands out, and sends a strong message to the audience that you mean business. It tells the viewer that you are serious about what you’re doing, and that quality is important to you. Further to that, if it looks good from the opening frames, the audience are more likely to continue watching. If engagement is high, its organic reach will be higher too.
The skills necessary to produce video content to a high level is something that absolutely can be taught.
Rowe Films is pleased to be able to offer specialist video production consulting services to brands, businesses and organisations in Devon, Cornwall, and across the wider UK. We are here to provide professional advice, assist your internal teams, help train and up-skill them to increase the effectiveness of your video campaigns, and generally support your business in a number of different ways.
If a Video Consultation sounds like it may be of value to you and your organisation, find out more using the link below and then drop us an enquiry to discuss further.
We look forward to hearing from you!